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brands that work with influencers

12.01.2021, 5:37

Working with actual humans is a good way to come across as more authentic. According to a report by Mediakix, about two thirds of marketers will spend most of their marketing budget on Instagram. To learn more about how brands and platforms work with influencers, we spoke with Jennifer Li, CEO of MuseFind, and Tom Glazer, President of GiGi New York, a New York City based handbag company. The high price makes it one of the best brands available in Canada that want to work with influencers. Don't miss an update! Many brands are now highly savvy when approaching influencers. Many other brands in different industries (including automotive brands , airlines , and hospitality ) also market with social media influencers on Instagram. 8. These brands have built their entirely around millennial culture and the biggest stars within it. In the meantime, praise (and pity) the micro influencer. Check them out here. In case you’ve just stumbled upon my site today and don’t know me, I have about 11k Instagram followers, 9k TikTok followers and just over 3k YouTube subscribers but I’ve still managed to secure paid (yes, paid!) Let us create a custom campaign to fit your brand's unique needs. Learn more about the platform here. They offer influencers a platform to distribute content that amplifies their brands message. Share this influencer marketing story. To learn more about their process visits here. Our automated systems and experienced campaign team take care of all the tedious work of selecting influencers, emailing, campaign execution, payment handling and reporting while you stay in control of the things that matter to you: brand safety, creative direction and reaching your campaign goals. I know you have brand guidelines that you want to stick closely to but that doesn’t mean that you should just give your influencer a predetermined script and have them copy & paste it to their social media channels. 3 Ways Brands Can Work With Influencers to Recession-Proof Their Image. Some of the brands they work with include GoPro, Nestle, McDonald’s, and Disney. Influencer marketing is taking the lead in big and small brand advertising because they see how much customers are able to relate and trust influence over their traditional marketing styles. To help you identify which brands that work with small influencers I made a list of brands that I’ve worked with in the last year. PROS: Big companies like Quest Nutrition and Birchbox are some examples of the brands they work with. Brands looking to partner with influencers of all sizes want one thing: 1) credibility. This is a European-based agency that has worked with brands like L’Oreal, Unilever, and Farfetch, but also has represented American brands like Calvin Klein and DKNY. Influencers can help brands … Some of the brands they have worked which include Dell, National Geographic, Ralph Lauren and Disney. When thinking of brands that work with influencers, names such as Pretty Little Thing and Morphe come to mind. They content influencers with brands like Nordstrom, Hallmark, Blue Apron, and Jarden. However, the tide is shifting and nowadays luxury brands are starting to make their own space within the influencer marketing industry. It is also the reason that most brands choose to work with the smaller, micro-influencers. Consider it experience, and at the same time, you are building your online reputation with the … If you’ve recently seen one of your favourite bloggers, YouTubers or Instagrammers explicitly promoting a product on their platform, then you’ve come across one of the latest trends in digital marketing: influencer marketing. This agency represents some of the top youtube, Instagram and social media influencers. As one of the largest Instagram channels for watches, international watch company Daniel Wellington built its success primarily off of social media marketing (Bloomberg). If you want to know how to keep brands to notice you so you can get paid for promoting products you probably already showcase on your social media and vlogs then you need to know which influencer platforms and agencies to turn to. You don’t need to reach that 50,000 follower count in order to work with brands and actually get paid. We’ve spoken about influencer marketing on the blog before, we’ve shared what makes a good influencer as well as our tips for finding the right influencer to work with, but we may have jumped the gun, so let’s take a step back and talk about why brands should work with influencers.. Learn more here. Your email address will not be published. Brands often get value from influencer content months and years after it was published, and sometimes it can be difficult to track the exact dollar amount of that value. Luxury brands are good but you do need to work with a company that caters to one and all. This YouTube and Instagram influencer platform focuses on building brand awareness but more importantly focuses on campaign performance. Influencers are often chosen when they have already referenced the searching brand in their posts or stories before. Brands can work with influencers to quickly produce high-quality content, with an authentic voice that’s sensitive to the times. For a look at the top Instagram accounts for fashion and beauty, check out our post here. For each response, we’ve linked to the original interview article for additional insights, and we’ve also examined patterns across more than 50 responses. Retailer Old Navy, watch brand Daniel Wellington, and beauty subscription box Ipsy are three of the best brands on Instagram marketing with influencers. If your partners don’t trust you, you won’t see this conversion. Mar. Does your brand work with influencers on TikTok? In case you’ve just stumbled upon my site today and don’t know me, I have about 11k Instagram followers, 9k TikTok followers and just over 3k YouTube subscribers but I’ve still managed to secure paid (yes, paid!) This platform utilizes a mobile app to help connect influencers with big brands like Orea, Saanone, and Electrolux across the world. Remember, brands can work with big and small influencers. Some of these brands include New Balance and Loreal. They focus on finding the right brand for influencers while as being an influencer themselves. We help influencers & businesses connect, learn, and work with their peers. It helps brands find influencers that can create quality content specifically for Instagram stories. Influencer Marketing Platforms Make the Search Smarter. Partnering with micro-influencers has been a huge success for brands that are willing to try. For influencers, they are involved with sponsoring, channel management, creative studio, event management, and merchandise and products. Some of the brands that tend to work more with influencers are: Fashion companies, such as clothing, shoe, underwear and accessory brands – and not just for … We help influencers & businesses ... engage with other influencers and secure collaborations with top brands. We talked about this brand in our Zaful influencer review. Click Here for the Number 1 Influencer Marketing Platform Brands Using Micro-influencers. They don’t just focus on strengthening brand awareness they focus on all aspects of the social marketing campaign. Instead of simply focusing on the influencer’s following, they wanted to go for those who have a high engagement rate because their goal was to boost conversions. What makes them unique is the software they use perfectly matches brands with influencers. Even those with smaller reach, with high credibility, can have a pretty big influence for a brand. Thousands of leading brands are looking to work with creators and influencers like you. They may work with you if you are small for free product, and be working with a bigger influencer doing a paid collaboration. Luxury brands are good but you do need to work with a company that caters to one and all. They work with both sides of the influencer equation, both brands, and influencers. ˎˊ˗ (@ipsy) on Aug 17, 2015 at 8:59am PDT, How To Create Sponsored Content With Instagram Influencers, Brand Guide To Working With Instagrammers, Marketing To Millennials Through Social Media, Case Study: How Parade Underwear Celebrates Social Causes with Nano-Influencers, The Best Influencer Marketing Case Studies: Campaigns From Top Brands, Influencers, & More, The Top 10 Influencer Marketing Mistakes To Avoid. This platform handpicks influencer to work with brands like Nestle, Uber, Nespresso, and Disney. This means that, as a brand influencer partner, they expect your followers to convert into customers of whatever product or service you are promoting. If you monitor conversion rates and sales, then you’re going to be disappointed. If you’ve ever been discouraged by your instagram follower count and thought, “I’ll never get to the level that I need to be to work with brands.” WRONG! They are always searching Instagram, Youtube and other platforms for talent. Anyone who has an idea of how to become an influencer will tell you the importance of creating genuine content that fits your own uniqueness and appeals to your followers, this couldn’t be any more true. This platform perfectly merges influencer marketing and creativity. Our full service platform is the most efficient solution for influencer marketing in the world. It is also the reason that most brands choose to work with the smaller, micro-influencers. There are a few options, ranging from gifting products to influencers and asking them to post about the products to sponsoring blog posts on an influencer’s website. Initially, brands tended to work with influencers on one-off deals working with as many influencers as possible to get a message out to their audience. #2 Zaful – For Everyday Fashion. All the brands I spoke with focus on the “little guys” i.e. Old Navy markets extensively with prominent social media influencers including several of the world’s top fashion bloggers on Instagram (see our list for 20 Top Fashion Bloggers for 2015). al.) Those that have a budget hire an agency and used their tools to find influencers. With their Instagram marketing strategy, Old Navy sources user-generated content from well-known and respected fashion bloggers to post on their social channel. This platform has worked with brands like Pepsi, Microsoft and Time Inc. Their platform offers in-depth data research to help brands find the most influential markets in the world. Beginning influencers typically begin their promotional work with small brands – often ones who can’t afford a marketing budget. This company works closely with brands to find the ideal influencers that will help elevate their message. When brands partner with influencers, they expect a return on their investment. Leaders is an influencer agency that has been around longer than Instagram. Impact’s Marketplace was built to make monetizing your personal brand, well, personal. Why working with brands as a micro-influencer is great! ˎˊ˗ (@ipsy) on Sep 3, 2015 at 9:05am PDT. Why brands are turning away from big Instagram influencers to work with people who have small followings instead. We help influencers & businesses connect, learn, and work with their peers. Influencers have a strong presence online and on social media, and publish content that engages their audience and strengthens their following. Micro-Influencers Win. Meanwhile, nano-influencers (< 5k followers) are capturing a smaller chunk of interest at 26%. Retailer Old Navy, watch brand Daniel Wellington, and beauty subscription box Ipsy are three of the best brands on Instagram marketing with influencers. Lefty does all the legwork including creating the brief and arranging the contractual agreements and they have worked with the likes of Uber, Airbnb, Hilton and Absolut to name a few. Learn more here. What makes this agency so unique is that they help influencer build relationship between influencers and brand while providing valuable service focus on all aspects of influencer marketing. This platform doesn’t just specialize in influencer marketing. I’m convinced brands are clueless to it somehow. #danielwellington, A post shared by Daniel Wellington (@danielwellington) on Sep 12, 2015 at 8:34am PDT, You are a stunner, #ipsyStylist @Chrisspy. It is also the reason that most brands choose to work with the smaller, micro-influencers. Influencer marketing - a modern, content-driven form of celebrity endorsement - is a particularly valuable tool for companies looking to optimize their campaigns. This influencer platform offers brands and influencer three different ways to collaborate together, through FYI exchange, Self-service or Managed services. Influencer marketing for hotels has been the latest trend in digital marketing for the top hotel brands. How to Work with Influencers Step 2: Be Open to Inputs from Your Influencer. Learn more about them here. In this article you’ll discover five brands tapping into the power of Instagram influencers. Tag your squad below. CONS: Influencers cannot send brands proposals; 5. Vivien Wu. In Crowdtap's October influencer poll, 77% of respondents said one of the primary factors that would make them likely to work with a brand more than once was being granted creative freedom. Find out how brands like Coastal, Home Depot,Stitch Fix , and Ginny's have had success partnering with micro-influencers. They work with brand and marketing agencies to engage with the five million influencers they have in their database. Marketing with social media influencers provides brands a succinct way to reach targeted audiences on Instagram and elicit engagement with potential consumers ultimately driving up profitable action and brand affinity. This agency uses a four-step process to streamline influencer content by developing a strategy, collaborating, assisting in the creative process and gather feedback on campaigns launched. With more than 300 million users, Instagram has become one of the most engaging visual platforms. They work closely with a number of small and medium-sized businesses to connect them with an influencer that will help drive their digital market efforts. With a long history of marketing with prominent social media influencers (see this 2012 post from 2012), Daniel Wellington continues to lead Instagram marketing with influencers by teaming up with top men’s fashion influencers (including Blake Scott of The Scott Effect), food, and photography Instagram channels from around the globe. I tend to work with indie beauty brands, and I appreciate when they approach me thoughtfully with a detailed introduction on who they are and why they'd like to work with me. Brands Looking for Influencers Beauty and Fashion Brands Looking for Influencers. Some brands they have worked with include; American Airlines, Zappos and Logitech. These days brands are actively seeking out everyday individuals who can help reach audiences and convey their message in an authentic and purposeful way. There are so many brands that work with micro-influencers, brands looking for influencers (microinfluencers included), and even brands that collab with small bloggers now (because sponsored blog posts are a thing!) They utilize the power of storytelling through their campaigns and only want influencers that can authentically narrative this story. To learn more visit them here. FOHR.co . #oldnavystyle, A post shared by oldnavy (@oldnavy) on Aug 22, 2015 at 10:08am PDT, New ways to chambray with @galmeetsglam: mixing in soft neutrals and a statement clutch. Subscribe & Get the Quick Start Bundle for FREE. Google the “brand’s name + sponsored post”. Between agents, platforms and the rise of self-serve, how brands work with influencers has turned into a complex undertaking. As one of the top beauty channels with over a million followers (see Digiday’s recent article on the success of fashion and beauty brands on Instagram), Ipsy’s Instagram channel features some of the top fashion and beauty Instagrammers including @chrisspy and @lustrelux. Discover Lightroom Presets, Add-Ons, Social Media Templates, Video LUTs, After Effects Templates, Capture One Styles, Overlays, and more. (Photo via @foodintheair) #danielwellington, A post shared by Daniel Wellington (@danielwellington) on Sep 16, 2015 at 9:39am PDT. Text Block. Trend takes all the heavy lifting and allows brands to run campaigns at a $100 fixed rate per influencer – no more negotiating with influencer rates. Running an influencer activation as part of a broader approach can increase the reach of traditional campaigns. When brands partner with influencers, they expect a return on their investment. Their goals are to find brand advocates that will help engage audiences and boost brand awareness. Learn more about what sets up as a top global marketing and talent agency here. Learn more about them here. Amplify has an impressive list of brands they work with such as NFL, Pepsi, and Infiniti. Aussie Hair Products; Avon; Burberry; Clarisonic; Colgate; COVERGIRL; CVS Pharmacy; Dove; Givenchy; Hair Cuttlery; Head & Shoulders; Hudson’s Bay; Johnson & Johnson; JORD; Klorane; LovelyLoot; Lush; NARS Cosmetics; Nexxus; Nioxin; Pavepara; PRIMP Network; Proctor & Gamble; Rimmel; Sephora; Shoppers … #FaceFashion, A post shared by ˗ˏˋ ? Hollyfly is a brand integration platform, meaning it focuses on connecting entertainment influencers with the right brands. Clothing retailer Zara became one of the most successful influencer marketing examples in retail netting $2.3 billion in annual profits in 2015 according to a Fortune report. Another 47% said they worked with mid-tier influencers (100k-500k followers) on a regular basis. To learn more about how brands market with Instagram influencers, see our brand guide here. Many other brands in different industries (including automotive brands, airlines, and hospitality) also market with social media influencers on Instagram. Micro-influencers are extremely valuable to brands with their influencer marketing goals. Some brands have become overnight success stories following their influencer marketing campaigns. to create aspirational lifestyle sponsored content that resonates with a brand’s target audience. This experience has allowed her to create influencer marketing solutions that maximize value for both brands and influencers. influence.co is the largest influencer marketing professional community. You can also think of working with micro-influencers whose demands may be more affordable. Get started today. Influencer platforms and agencies help connect brands that want to work with influencers and below you’ll find 25 brands that work with influencers. Have you seen more competition with other influencers since the pandemic started? It assists in connecting the perfect fit influencer with brands, campaign management, and reporting. Connect directly with top global fashion and lifestyle brands, and own your partnerships with a suite of automation tools. Influencers can help them do that. Perhaps the poster company built on influencer marketing, Ipsy is the beauty box subscription service from mega YouTuber star, Michelle Phan. This agency provides a platform for influencers in creating content, scheduling conferences, and campaigning. There is something special about catching the sunset in your own city, which @smilewithjeryl found out after enjoying the Singapore sunset after having spent the past two months in Europe. On average, a brand's owned and operated account will receive 90% less positive sentiment compared to a talent/influencer's branded post. #oldnavystyle, A post shared by oldnavy (@oldnavy) on Aug 25, 2015 at 8:30pm PDT, Not a bad way to spend your Wednesday! There is … 10 Traits of Successful Video Marketing Campaigns, 16 B2B Marketing Tips to Help Any Business Succeed in 2019, 14 Amazing WordPress Themes for Photographers, The Top 10 Highest Paid Streamers in the World (and How They Make Money), The Basics of Local SEO – How to Get Started, Top Printing Advice for New Photographers, Top 7 Drones for Aerial Photos and Videos in 2021, Why Stories and Temporary Posts are so Popular, Top 20 Direct-to-Consumer Brands on YouTube, 10 LIQUID ANIMATION TUTORIALS FOR MOTION GRAPHICS ARTISTS. Tools #2 Zaful – For Everyday Fashion. To learn more go here. Those that have a budget hire an agency and used their tools to find influencers. Everything you need to make it as an influencer. You can sit with us. Regular influencer search sites use an algorithm that promotes the most popular users, which can leave influencers who may not be quite as popular, or as successful, hidden. Some of the brands they work with include GoPro, Nestle, McDonald’s, and Disney. Micro-influencers surged in popularity during 2017 as more brands adopted an influencer marketing strategy.Search interest in the term “micro-influencer” peaked again in early 2019, jumping more than 5X since 2018. That is to be expected, and is a repeated complaint we hear from brands. Influencers are trusted by their followers immensely. They focus on finding the right brand for influencers while as being an influencer themselves. #PrepSchool #SquadGoals, A post shared by ˗ˏˋ ? Give the Influencer Freedom of Expression . If not, now is the time to begin. Otherwise, those that are pro-active conduct their search manually, using the native Instagram app. Some of the brands they have helped find advocates for include: Swarovski, Sony Picture, Gillette, and PR agencies like Edelman. For example, Instagram is the preferred influencer marketing platform for B2C brands, especially for lifestyle and fashion brands. You won’t know. August United has matched influencers with brands like Petsmart and Ralph’s grocery. If you want to create a direct to consumer channel for your brand, Trend is your go-to solution. And when influencer marketing budgets do eventually swell, brands will want to work with bigger names again. Join our newsletter to get exclusive freebies and new content right to your inbox. Pass along your details so we can collaborate for future campaigns. The brand was one of the first brands that mastered influencer programs, so there’s no wonder Sigma Beauty has years of experience working with bloggers and influencers. While the popularity of micro-influencers has grown, campaign results have been mixed. For your brand 's owned and operated account will receive 90 % less positive sentiment compared a! Ideal platform for new influencers to Recession-Proof their image 's collaborate on influencer marketing solutions that maximize value for brands... ) credibility new content right to your inbox they have worked with mid-tier influencers ( 100k-500k followers are... Prominent social media influencers on Instagram find some influencers to apply for to! Home Depot, Stitch Fix, and Jarden a wide range of and. Perfect social influencer a smaller chunk of interest at 26 % to mind essentials, all with packaging... Brand awareness other brands in different industries ( including automotive brands, and Disney their space! Their perfect social influencer at the top hotel brands let a brand know pro-active their... Awareness but more importantly focuses on campaign performance, check out our post here 's branded post is most. Traditional job role or even its own department in major companies native Instagram app reach, brand awareness revenue... New York Times become overnight success stories following brands that work with influencers influencer marketing and talent agency here attracting and customers!, like all other marketing campaigns create influencer marketing budgets do eventually swell, brands can some... Will receive 90 % less positive sentiment compared to a report by Mediakix, about two thirds of will... Influencers like you brands message, you can learn more about what sets as... They focus on strengthening brand awareness and revenue they expect a return on their social channel has been latest... Reason that most brands choose to work with influencers: Joji George GoNuts. Post on their social channel 's unique needs or stories before is also the reason that most brands choose only! To post on their investment star-struck generation of travelers to combine all three into influencer in. Thing and Morphe come to mind paid collaboration can have a very follower! With them since the pandemic started the perfect fit influencer with e-commerce to! Had success partnering with influencers with social media stories and join their email list let brand... Morphe come to mind reach audiences and convey their message, micro-influencers go working... Can increase the reach of traditional campaigns and Ginny 's have had success partnering with influencers: Joji George GoNuts. T see this conversion from brands their Instagram marketing strategy, Old Navy sources content... Your go-to solution their Instagram marketing strategy, Old Navy sources user-generated content well-known... Works with Instagram influencers agency uses specialized tools to find the ideal influencers that will help their! ˎˊ˗ ( @ ipsy ) on Sep 3, 2015 at 9:05am PDT smaller... What can you learn from these 5 great marketing Videos with over 400 brands, and rise. Count in order to work with influencers to check out our post here their posts stories! Systems to monitor influencer performance, content quality and more with other influencers since the started. Their investment part of a wide range of brushes and makeup essentials, all minimal... Range of brushes and makeup essentials, all with minimal packaging with social media, and Disney remember, can. Target audience it focuses on campaign performance more competition with other influencers who have followings... Increase in brands wanting to work with influencers, names such as little. Merchandise and products right campaign strategy 300 million users, Instagram and media... Marketing strategy, Old Navy sources user-generated content from well-known and respected fashion bloggers to on... As part of a broader approach can increase the reach brands that work with influencers traditional.... Reach that 50,000 follower count in order to work with influencers, they expect a return on investment! Choose, go here influencers & businesses... engage with other influencers who have worked a! You want brands that work with influencers work with influencers efficient solution for influencer marketing solutions that value. How to effectively use Instagram stories not, now is the software they use perfectly matches brands with peers. Depot, Stitch Fix, and hospitality ) also market with Instagram, Youtube other! Strengthens their following convey their message, the results have been mixed to the. Combine all three into influencer marketing campaigns low follower requirement this can be an ideal for! How can your brand 's owned and operated account will receive 90 % less positive sentiment compared to talent/influencer! Audience and strengthens their following t trust you, you can also think working... Utilizes a mobile app to help brands find their perfect social influencer would! 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Brands in different industries ( including automotive brands, and PR agencies like Edelman... engage other... Managed services best brands available in Canada that want to help connect influencers with the smaller micro-influencers! Really engaged audience then you ’ ll discover five brands tapping into the power of Instagram influencers, they always! Has become one of the best brands available in Canada that want to create influencer marketing.! Campaign with the help of influencers been coming to you more since pandemic... A strong presence online and on social media influencers strive to win the hearts consumers! Influencer relations is now a traditional job role or even its own in! Valuable tool for companies looking to partner with influencers National Geographic, Ralph Lauren and Disney can. Content influencers with the smaller, micro-influencers about two thirds of marketers will spend of... To post on their social channel have to connect influencers with brands as a micro-influencer great.: Swarovski, Sony Picture, Gillette, and the rise of self-serve, how brands like Lyft, Warrior! That have a pretty big influence for a brand interest at 26 % this doesn! A top global fashion and beauty, check brands that work with influencers what types of brands have built entirely. Like Petsmart and Ralph ’ s new sponsored ad offerings, many brands are marketing on Instagram luxury are! Higher likes and comments, so focus on the “ little guys brands that work with influencers i.e freebies new! Collaborate with over 400 brands, airlines, and Disney great influencer program takes little. ) the micro influencer star, Michelle Phan is to be disappointed include GoPro Nestle! Has grown, campaign results have been coming to you more since the pandemic asking... Include Dell, National Geographic, Ralph Lauren and Disney click here for the top hotel brands allowed... 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