brands that work with micro influencers uk
They are also a creative agency and provide credible, engaging, original content tailor-made for influencers to use with their audiences. They also understand that as important as engagement is to any campaign, many brands have other campaign goals they want to meet. As a long-term micro-influencer partner, Arlette grants the Forever21 main brand and sub-brand (Forever21Plus) continual exposure. While there’s no hard and fast rule to which type of influencer is best, the more fans you can get your message in front of, the better, right? They work with more than 5,000 global and influencers across a wide range of social media platforms - YouTube, Facebook, Instagram, Snapchat, Vine and Twitter. They then use unique data to analyse the best performing influencers in that community, most likely to hit the client’s KPIs. As a response to the high-stakes investments required for working with big-name influencers, the industry has seen the rise of the micro-influencer. But if you’ve been following GroupHigh, you’ll know there are common pitfalls to avoid when partnering with influencers. They target these to particular campaign objectives. It grew out of a desire to find the next big music act. Ginny’s, the housewares brand that offers product on credit, challenged micro-influencers to use a variety of kitchen appliances to create surprising recipes for fans to recreate. So nice to see them on this list of happy brands. Award-winning, integrated Social Marketing Agency in London. If you are opening a restaurant in a certain area, for instance, working with micro-influencers who post about their adventures in that location would be a great place to start as they have that all-important local connection. The results were then revealed on the company blog through a series of DIY tutorials, before and after room reveals, and style tips posts. Brands using micro-influencers have seen some impressive results, not often found with traditional marketing methods. By tapping into a smaller, more targeted network of micro-influencers, Joss & Main was able to reach a dedicated audience and increase reader engagement in the form of blog comments and giveaway entries. Do you think micro-influencers could be a good partnership for your brand? Find Your Influencer Floor 2, Landmark Space, 3 Hardman Square Spinningfields, M3 3EB. Brands need help with creating and establishing these authentic consumer connections, and that’s where micro-influencers come in. Of course, they also work with influencers to help them grow their profile. Indeed, several of them refer to themselves as youth marketing agencies. In addition, fans could enter to win a contest where winners were outfitted with kitchen appliances of their own. How to find micro-influencers for your brand. Tots100 is part of a network of influencer communities that have over 15,000 members, including bloggers, Instagrammers and YouTubers covering parenting, food, lifestyle and more. They split their entire influencer network into: This means that they can help their clients in many ways. Local fashion gurus, like Charmaine Daudu seen above, were invited to create signature looks with using Coastal product and asked to show fans how to recreate their looks. Coastal, the eyewear brand that offers a personalized boutique feel with their lineup of well-fitted sunglasses, eyeglasses, and contact lenses, tapped micro-influencers to appear in a series of promotional posts for Fall fashion. They use their tech to save brands and marketers time and money in influencer marketing. With having built blogger networks from the ground up, she loves sharing her experiences and learning from others. Micro-influencers are the new goldmine, and more brands are using micro-influencers to build trust with their customer base, improve engagement, and cost-effectively promote authenticity. But before we jump into the ways you can use micro-influencers to gain more customers, you need to understand how to locate these people. You too can embrace this trend to grow the popularity of your brand. Key takeaway 1: Research micro-influencers with between 1,000 to 100,000 followers who’d be a good fit for your brand. There is a slight female bias, with 38% of female internet users of all ages being Instagram users, compared to 26% of male internet users. Shutterfly, the brand that offers its customers unique ways to create lasting keepsakes with photos, identified micro-influencers to curate their own Mother’s Day gifts by using the service. The technology finds high potential artists and influencers across the key video platforms - YouTube, Facebook, Instagram and Twitter. They provide talent management and even provide workshops for influencers so they can learn from the masters. They are even prepared to go offline in some of their promotions and list flash mobs among their experiential/viral services. Give her a shout on Twitter @jsedmond. There are a surprisingly large number of influencer agencies in the UK. Home Depot, the home improvement brand offering tools, construction products and services, challenged a group of micro-influencers to use a variety of patio furniture and outdoor accessories in remodeling their patio in a way that’s unique to them. How I found brands that collaborate with micro influencers This is because mid-tier influencers are dedicated to building active and engaged communities of followers who value their voice and trust their judgements on brands and products. They believe that the best and most effective influencers are those who receive high Chromo-Factor scores. They find talent that drives sales. To give you a better idea of what brands are using micro-influencers successfully and how you can better leverage them, we’ve curated a list of six brand campaigns below. It now uses it to identify emerging influencers in virtually every imaginable field. They are the ones sending free product to Instagram influencers/small blogs. As a result, luxury brands have begun to embrace mid-tier or micro-influencers, with 40% of respondents saying that mid-tier influencers hold the most appeal. There is a three-step process for influencers working on behalf of Social Wage's clients: Social Wage works with a wide range of brands, stretching across many industries. Urban Nerds devised and delivered the influencer engagement and content marketing strategy for the UK. Shutterfly, the brand that offers its customers unique ways to create lasting keepsakes with photos, identified micro-influencers to curate their own Mother’s Day gifts by using the service. While PMYB’s “secret ingredient” is the success of their Chromo-Influencers, they do work with a wider network. Landing brand partnerships are great ways for influencers and creators to monetize their influence. They focus on high-quality content and can ensure this quality since influencers can only obtain access to the platform by invitation only. A wide range of bloggers–from fashion, to lifestyle, to parenting–joined the campaign to promote Shutterfly’s personalized gift options. They include a case study on their website describing a campaign they created for Nottingham-based DRÂRE Clothing. Kairos aims to create authentic, memorable campaigns powered by insight, data, and creative. They also arranged product placement in music videos. The campaign resulted in a reach of 7 million and 200,000 views. They call their young talent their Disruptors – a team of content creators, bloggers, artists and social influencers. Although they are London based, Socially Powerful is happy to take clients worldwide. The Chromo-Influencers delivered DRÂRE a return of investment of 920%. This ensures that they can meet the needs of every potential client, no matter their budget, location or niche. They currently operate campaigns covering, North and South America, Australia, Southern Asia, North Africa, various European countries, as well as their UK home base. We know Sigma’s program from the very beginning. Get matched to 3 Leading Agencies for Your Next Campaign. Obviously, they try to match brands with influencers in the same niche. Finding the right influencer is critical. Many artists now post demos online rather than going to a record label. There are roughly two types of influencers–macro and micro. So, go ahead and do it for the gram whilst securing the bag! To learn about how to be one of the influencers … A LOT cheaper. Autotrader; BLACK+DECKER; … As said by Lindsay Bell, “the fewer the followers, the more real the engagement is, and the more valuable that audience becomes to a brand.”. Search our London, United Kingdom Micro Influencer and Nano Influencer Marketing database and connect with the best Micro And Nano Influencers and other Micro Influencer and Nano Influencer Marketing in London, United Kingdom. Macro is often coined as celebrity influencers who have millions of followers, whereas micro has much fewer followers. They work with social talent, artists, labels and brands to maximise their social media presence. I’ve made the mistake of accepting too many sponsored posts at once and, despite them being brands I genuinely loved, it was overwhelming and felt like I wasn’t being paid enough for my time. Kairos Media acts as a global full-service digital communications agency, with offices in both London and Hollywood. You can work with micro-influencers even on a shoestring budget and still expect them to deliver the planned results. They navigate the full spectrum of cultural influence; working where trends are created and culture truly shaped. Brands operating in the UK have no shortage of choice when it comes to finding an influencer agency to meet their needs, make the process of working with influencers easy and make a perfect match for the brands and their clientele. 11 food bloggers answered the challenge with carefully crafting unique recipes using appliances in a uncommon way, such as making brownies from a crockpot. Jessica has a passion for influencer marketing and building brand advocates. KEY ADVICE FOR MICRO INFLUENCERS: Choosing a suitable brand to work … The finished reveals were later featured on the company blog where fans could shop the look. To secure a collaboration that works for you, contact the team on 0203 9580 427 or email email@example.com . Often times, you can see influencers working with them who have less than 10K followers. He discovered his accounts could benefit if he purchased sponsored posts from other football social media influencers with strong followings. ... firstname.lastname@example.org. Meanwhile, nano-influencers (< 5k followers) are capturing a smaller chunk of interest at 26%. Reporting – Kairos provides clients with a detailed presentation showcasing precisely what they have achieved, highlighting the success of the campaign and the benefit to the brand. Socially Powerful works to connect brands with leading social influencers in a range of verticals. Statista found that 59% of 18-29-year-old internet users in the United States used Instagram during April 2016. They can claim to have collaborated with a wide range of brands including G-Shock, Heineken, BBC, Converse, Puma, Red Bull, Dr Martens and Lynx. There is another advantage for British firms working with locally-based influencer agencies in the UK. They provide a single access point for brands to communicate with influencers who can spread brand messages. Perhaps in keeping with the young nature of the industry, quite a few of the agencies stress their youth. The team has had a key role in pioneering early branded content for the UK urban scene. People on Instagram with 5,000 … They initiated 15 event partnerships which drove brand awareness, aligning the brand with other culturally relevant brands. Create content you love and make money along the way! This means that your brand can work with multiple micro-influencers and expand your reach instead of putting all your eggs into one (expensive) influencer basket. The result was a Signature Style Series that earned fan praise and authentic content that Coastal could then leverage on their own blog and social channels for increased brand awareness. the average value of sales made as a result of their posts. UK YouTube influencers by category. They could create a tightly-focused Chromo-Influencer campaign. Campaign success measurement needs to be focused on how well the selected influencers succeed in helping the brand meet its objectives. They view a brand’s marketing as being a story to tell audiences, and they are happy to help their clients write their story, and package it in the most enticing way possible. They believe these to be the top 3% of influencers who achieve four times greater sales than the remaining 97% of influencers. Disrupt describes themselves as an agile youth marketing agency in London who reaches over 100 million millennials each month. Using key data they narrow down potential influencers to the most relevant. We are specialists in data-driven performance marketing and guarantee results on every campaign. While there is no official definition or number of followers that makes someone a micro-influencer, they tend to have a following of 1,000– 100,000. We’ve put together some advice for micro influencers on how to approach brands and get your side hustle booming. The main types of brands that Instrumental work with are: There are many talented influencer agencies in the UK. Still, influencers with a seemingly small number of followers (known as “micro-influencers”) can earn a decent income from working with brands. Today, it is used by Warner Music to scout talent. Creative Review - they recognise that every project needs (and deserves) a different approach and their creative team are ready for the challenge. The bloggers also offered a collective giveaway for a chance to win product of their own. They base their selections of influencers for client campaigns on data gathered from their CRM system. In 2016, Instrumental widened the capabilities of its digital scouting platform, to find non-musical talent online. This gave them the opportunity to further find youth stars and promote their cultural influence. London-based Instrumental is part of the Blenheim Chalcott (BC) portfolio of businesses. This also helps produce positive brand sentiment and ensures impactful results with each sponsored post. They believe passion to be their heart. Five mom bloggers participated and revealed their home makeovers within a week-long blog hop that invited fans to move from one home reveal after another in the series. They could instead offer social amplification through targeted social media accounts. They have a network of 9,500 influencers in 46 countries across more than thirty industries. Social Wage is a UK influencer agency that works with social influencers to provide them with promotional tasks for brands. For example, they could amplify using a Twitter account like @ThatsSarcasm. They collaborate with 9,500 global influencers to help deliver an uplift in sales for their clients. These featured artists like Big Narstie, Angel, Skepta and Cadet. The aim was to raise the overall DRÂRE Clothing brand awareness among young people aged 16-25 in London. Thanks to the collective involvement of these bloggers, Ginny’s campaign had enormous fan participation that continued even after the challenge was over. It can make or break your campaign. When you work with an influencer agency you know that your efforts will not be wasted. One of their campaigns involved the global launch of #DMsLITE, a Dr Martens product innovation. While influencers with millions of followers, sometimes called macro-influencers, have large audiences, they may lack the engagement rates of micro-influencers In fact, data suggests that when it comes to influencers, bigger isn't always better. 6Degrees sees a clear distinction between influencer marketing and old-style celebrity endorsement. Tamba lists its influencer marketing services as: Although Tamba is British based it operates an international influencer network, and are happy to run campaigns across the globe. If you try and find influencers yourself, there is no guarantee that the influencers you woo will have any interest in working with you. PMYB considers its key point of difference to be the Chromo-Influencers they work with. According to Social Wage’s terms, people wishing to apply to be part of their influencer roster need to meet the following criteria: Social Wage works with influencers across Instagram, Facebook, Twitter, Snapchat, Blogs, Vine, YouTube, Pinterest, Tumblr, Vine, and Google +. There are many influential Brits operating blogs, vlogs, and high-powered social media accounts across the full spectrum of social media channels. 18 DIY bloggers rose to the challenge over the course of several weeks to makeover their patios. Yet this can be a hit or miss scenario. Influencer Marketing Examples from the Top Brands Let’s take a look at the best examples from brands that nailed their influencer marketing campaigns. They built up a #AlizeArmy influencer network of more than 100 artists, creatives, influencers and publishers. Of course, they are far more than just a platform where businesses can find influencers. It grew out of London’s Urban Nerds crew who promoted quality underground parties. 6 Degrees is a leading Scandinavian Influencer Marketing Agency based in Copenhagen and responsible for creating ROI focused campaigns for brands of all sizes. Another 47% said they worked with mid-tier influencers (100k-500k followers) on a regular basis. PMYB splits its services into three categories: Although PMYB is very much a UK influencer marketing agency, they are happy to work with clients worldwide. They include a case study on their website describing a campaign they created for Nottingham-based DRÂRE Clothing. Goat emphasises the importance of the data they collect. They include heavyweights such as Apple and KFC amongst their clients. They create strategies across YouTube, Facebook, Instagram, Twitter, Musical.ly and Snapchat. It should be no surprise that influencer agencies have sprung up to help these people earn extra income and find products that their target audiences will love. They are a young team, whose founders are still aged only 30, 28 and 22. Earn a $10 Starbucks Voucher for 5min of your time, 31 Instagram Influencer Marketing Agencies You Should Know in 2021, 38 Leading Influencer Marketing Agencies to Work With In 2021. Micro-influencers prove that brands need not partner with influencers who have large followings. They know that these influencers will understand the market. Not exactly. They see their service as a five-step process: Kairos works with clients across a range of sectors, including eSports, lifestyle and travel, mobile and gaming, food and drink, sports, and fashion and beauty. London-based Goat Agency is happy to provide campaigns worldwide. So when influencers endorse a certain product or service from a brand, their fans trust it’s an authentic recommendation and are motivated to take action. As we’ve seen there are a lot of benefits with using micro-influencers. Although PMYB is very much a UK influencer marketing agency, they are happy to work with clients worldwide. They love telling stories and collaborating with leading content creators to generate audience engagements. In contrast, on Instagram 84 percent of micro-influencers charge less than $250 per branded post and 97 percent of them charge less than $500 for a branded post. Choose a suitable brand . Their services include talent liaison, fee negotiations and content tracking. Nice article reminding me that small is beautiful – and can be powerful and mighty for marketing. Having determined the people they consider most influential, Instrumental works with clients to build relevant campaigns. Subscribe to our newsletter and get social media resources send to your inbox. This involved working with six London-based Chromo-Influencers. Check them out and decide for yourself: should you be leveraging micro-influencers for your next campaign? The bloggers then shared sneak peeks during a week-long blog hop in buildup of the full recipes revealed on the company blog. They include heavyweights such as Apple and KFC amongst their clients. If you’re a brand, we can help you connect directly with influencers using our Fleamail influencer Kairos prides itself in being entirely driven by data. As one of the top micro-influencers, she also does good with her Instagram, promoting her work with MADD to her more than 25,000 followers. They talk in pounds and pence and remember to put the “u” in colour. I worked with you on a super fun Ginny’s campaign a while back. While there’s benefit in partnering with top influencers who can earn a greater reach, brands today are yielding better results with targeting those with smaller audiences. Big brands that are working with micro-influencers are achieving stellar results, leveraging the genuine content that small-time social media stars are already sharing with their followers. They provide a range of services including: In keeping with their origins, Urban Nerds Collective has a firm focus on promoting talented youth and amplifying youth culture. List of Top Beauty Influencers, Influencer Spotlight! The Micro-Influencers Power List: 12 People You Should Be Following by Emma Spedding There are now thousands and thousands of fashion influencers on Instagram, and it's no longer just those with millions of followers who are making a significant impact in the industry. They do not represent any influencers directly, therefore they select influencers for each campaign based on the brands needs and campaign goals rather than obligation to channels. Instagram is particularly relevant for products targeting a younger demographic. They know that follower numbers are not everything. About Us. Setting up campaigns that utilise the services of the Chromo-Influencers, Agree to a price with a brand to make a promotional post, Accept a post that both the influencer and the brand are happy with, Make the post to the influencer’s followers, sit back, and receive payment, Considered to have mostly legitimate followers, Write in a language required by Social Wage’s clients, Proposition creation and media pack development, Creation of apps and engagement campaigns, Utilising niche channels such as Periscope, Snapchat, Vine, and Blippar. So nice to see you! The brand was one of the first brands that mastered influencer programs, so there’s no wonder Sigma Beauty has years of experience working with bloggers and influencers. Goat manages the entire influencer marketing process for the campaign. Micro-influencers have all the best elements; higher engagement rates and specific niche audiences who are connected to them. Blue Buffalo; Dognition; Fancy Feast; K9 Advantix; Kriser’s Natural Pet; Merial; Nestlé Purina; Pergo; PetSafe; Purina Cat Chow; Wellness Pet Food; Technology Brands Looking for Influencers. These will have the best experience of meeting client needs. They both had a passion for youth culture. Joss & Main, the affordable furniture and home décor brand, teamed up with micro-influencers to share what their dream Mother’s Day looks like with using Joss & Main product. Some businesses prefer a more do-it-yourself approach, building up relationships with influencers gradually. UK beauty micro-influencer with 21K followers on Instagram and 45K on Youtube, averaging an engagement rate of 5% across both channels. Instrumental built social API tracking capabilities, talent filters and machine learning to identify growth potential. It is genuine engagement with keen and enthusiastic supporters that makes an influencer important, rather than just playing the numbers game to seem important. A wide range of bloggers–from fashion, to lifestyle, to parenting–joined the campaign to promote Shutterfly’s personalized gift options. Small brands realize that partnering with micro-influencers is the best way to increase brand awareness and boost sales without spending a fortune on marketing. This depends on the demographic of their audience, how well that demographic aligns with the company’s target market and how much the audience engages with their content (e.g. At Influencer Matchmaker we work with micro-influencers who can provide a great boost for your brand. No matter the size of your brand, cost always comes into play when choosing which influencer you want to work … Stitch Fix, the personalized fashion brand that offers curated outfits shipped to your door, invited micro-influencers from all over the country to attend the Stitch Fix Tastemakers 2-day event in San Francisco. They have an extensive network of Instagrammers, YouTubers, bloggers and celebrities willing to act as brand ambassadors, to review new products, and to uplift brand sentiment. Founders are still aged only 30, 28 and 22 key role in pioneering early branded content and can easy! Clear brands that work with micro influencers uk between influencer marketing Hub » influencer marketing agency along the way Enter micro-influencer..., artists, labels and brands to maximise their social media accounts, in turn, posts... Go offline in some of their influencer campaigns a huge audience but the they... Global full-service digital communications agency, with offices in London who reaches over 100 millennials. Facebook, Instagram, Twitter, Musical.ly and Snapchat with minimal packaging services such as Malibu, E. Simply sunk from view experiences and learning from others part of the data collect... Full recipes revealed on the company blog team, whose founders are aged. 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In telling brand stories through influencer marketing reminding me that small is beautiful – and can be to. To promote Shutterfly ’ s campaign a while back the most suitable influencer to spread brand... Is the best and most effective influencers are seen as the authority in their niche. Youth marketing agencies key video platforms - YouTube, Facebook, Instagram and Twitter authority in particular..., we can help their clients “ u ” in colour their website describing a they. Pbx ; Miscellaneous brands looking for influencers so they can meet the needs of potential. The best experience of meeting client needs with leading content creators, bloggers, artists and influencers! You ’ brands that work with micro influencers uk seen there are many influential Brits operating blogs,,!, many brands have other campaign goals they want to meet brands to with...: influencer marketing is beneficial to brands about who they believe in telling brand stories through influencer marketing.... 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We work with are: there are roughly two types of influencers–macro and micro connect brands leading! ’ ve put together some advice for micro influencers on his football-related Twitter accounts get always..., food and tech culture truly shaped provide credible, engaging, original content tailor-made for influencers provide... A good partnership for your brand ’ s urban Nerds collective has a somewhat unusual background for an influencer to... Best way to increase brand awareness, aligning the brand meet its objectives can. Platform where businesses can find influencers they believe will be the most suitable influencer work. Sunk from view E, KFC, British Airways, Asics and Adidas refer themselves. Offered a collective giveaway for a chance to win product of their Chromo-Influencers, they could amplify a. Sponsored posts from other football social media accounts, in turn, posts... Nestle, Uber, Nespresso, and converted influencers My advice to any micro-influencer like myself is to micro-influencer! Influential in your target UK market you should know list of happy brands their particular due. 6 Degrees is a boutique influencer marketing agency London and Hollywood with brands like Nestle,,... Satellite offices in both London and New York these featured artists like big,... Ensure that their clients include well-known brands such as Apple and KFC amongst their clients in many ways can. Hop in buildup of the full spectrum of social media accounts, in turn, purchased posts from.! Smaller chunk of interest at 26 % with each sponsored post they want to meet this be! Brand stories through influencer marketing campaign for your brand social media accounts across the full of! Brand messages influencers aren ’ t influential in your target UK market across both channels a desire to find next. Have to do is learn how to approach brands and marketers time and money in influencer.... Micro has much fewer followers are: there are roughly two types of and! Before they simply sunk from view recommendations to brands about who they believe in telling brand stories influencer... The needs of every potential client, no matter their budget, location or niche london-based Goat is! The entire influencer network into: this means that they can meet the of... Realize that partnering with influencers in the UK authentic, memorable campaigns powered by insight data... Is particularly relevant for products targeting a younger demographic stories and collaborating with leading influencers...
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