the outcome orientation perspective of ethics is called
David Reimer and John Money Gender Reassignment Controversy: The John/Joan Case In the mid-1960s, psychologist John Money encouraged the gender reassignment of David Reimer, who was born a biological male but suffered irreparable damage to his penis as an infant. Some of these feministscriticize male supremacy without thereby preferring female supremacy(Frye 1983; Card 1986; Hoagland 1988). The three schools are virtue ethics, consequentialist ethics, and deontological or duty-based ethics. What does reason require of me regarding my treatment of others? The Deontological Ethical System The deontological ethical system is grounded in the belief that how and why you do something is more important than the result(s) your behavior produces. In most cases, all three schools need to be considered in order to reach the best ethical decision. The idea is to base one’s actions on rational thought. Consequential Ethics. Which of the following is defined to be an exchange between a firm and its customers? (It should also be noted that there are divisions and sub-divisions within each of the approaches.). Virtue-based ethical theories place much less … Ethics of responsibility challenges this, saying that you must understand the consequences of your decisions and actions and answer to these, not just your high-minded principles. The ethics of sustainability provides a clear sense of the principles that make sustainability more than just a simple problem-solving system, but make it an idea that is grounded in commonly understood ethical principles. Gender binarism, which is the view that there are only twogenders—male and female—and that everyone is only one ofthem (Dea 2016a, 108), is assumed by most feminist ethicists in the1970s and 1980s (Jaggar 1974; Daly 1979). Key Questions Informing Ethical Decisions: What virtues bring me closer to this goal; which vices prevent me from achieving it? What impact is my behavior having on the world? Having a duty to others based on ethical principles. Angela, who owns her own green cleaning service, is a marketer when she promotes her business to new clients. John just purchased a new Honda Civic from the local Honda dealership. Is my behavior consistent with being a moral person? The outcome orientation perspective of ethics is called. While utilitarianism is currently a very popular ethical theory, there are some difficulties in relying on it as a sole method for moral decision-making. Arthur Dobrin, D.S.W., teaches applied ethics at Hofstra University. This is because they focus entirely on the actions which a person performs. If you can grasp the basic ideas of each of the different approaches to ethics, you will be in a better position to make a sound ethical decision. Therefore, the result of a situation makes that decision OK. For example, it’s ethical for you to tell a white lie if it achieves what you need or want it to. Born in The first one, consequential ethics, states that outcomes determine ethical decisions. He is applying the "product" part of the 4Ps. It consists of two parts, often called Normative ethics and Meta-ethics. meta-ethics, which deals with the nature of the right or the good, as well as the nature and justification of ethical claims; 2.) Dreams have been described as dress rehearsals for real life, opportunities to gratify wishes, and a form of nocturnal therapy. How do I decide between conflicting duties? In teleological theories, (moral) right is derived from a theory of the (non-moral) good, or what is good or desirable as an end to be achieved. Using the right tool for the right job makes it easier to do your work and increases the chances that you’ll wind up with a quality product. Those theories focus on the question, "Which action should I choose?" These four theories fall into one of two categories. Perhaps you have heard someone justify their actions because it was for the greater good.In this article, we are going to talk about the philosophy behind such actions. https://quizlet.com/400772629/marketing-for-managers-mar3802-flash-cards Is my behavior making the world a better place? The ethics orientation toward fair process is. Marketing is thought to be evidence of an evolved. Customers typically do not mind paying for purchases if they really want what they are purchasing. We made it much easier for you to find exactly what you're looking for on Sciemce. What are my ethical principles telling me I should do? The question, "Will customers want what your company is prepared to produce?," best describes. Consequentialist theories are those that base moral judgements on the outcomes of a decision or an action. 184.108.40.206 Also referred to as . Axiology is derived from the Greek to mean “value or worth,” and is primarily concerned with classifying things as good and how good they are. John is a marketer for Verizon. Consequentialist ethics come from the teleologicalbranch of ethical theory. Both teleological and deontological ethical theories are called deontic or action-based theories of morality. The medical maxim 'do no harm', for example, is based in the outcome-oriented ethics of responsibility. Virtue ethics, in contrast, take a very different perspective. Similarly, in ethics, no school answers all the problems raised by social living. a. He is the author, coauthor, and editor of more than 20 books. a. Deontological 14. For marketing to have an equal vote in company decisions, it needs to quantify the effectiveness of marketing programs in financial terms. Business ethics, also called corporate ethics, is a form of applied ethics or professional ethics that examines the ethical and moral principles and problems that arise in a business environment. 220.127.116.11 The problem with virtue ethics is that societies can place different emphasis on different virtues. The outcome orientation perspective of ethics is called ____. The process orientation perspective of ethics is called ____. The idea is that ethical decisions are made based on the consequences of the action, which is why it is also sometimes called consequentialism. I go by Webster's first definitions of "integrity" as whole, or complete, so I see it as a larger circle / arena that encompasses ethics. Outcome: Theoretical Perspectives on Stratification Reading: Theoretical Perspectives on Social Stratification Reading: Theoretical Perspectives on Global Stratification Which order is correct for the marketing framework? You will remember that teleological theories focus on the goal of the ethical action. Arriving at ethical principles through reason. Sara works for a golf products company. This approach is often guided by the question, “if I were a “good” person, what would I do?”. Thanks for the breakdown! One is through good nutrition, another is through exercise, and a third is through a spiritual discipline, and yet another stresses public health measures. Each is vital but inadequate by itself. The classic form of results-based ethics is called utilitarianism. Marketing can be used to educate the public. The first step in the marketing management framework is, Marketing should be understood at both the strategic and conceptual levels as well as the. The outcome orientation style of ethics is called deontological ethics. Each approach provides a different way to understand ethics. normative ethics, which deals with the standards and principles used to determine whether something is right or good; 3.) Utilitarianism, in normative ethics, a tradition stemming from the late 18th- and 19th-century English philosophers and economists Jeremy Bentham and John Stuart Mill according to which an action is right if it tends to promote happiness and wrong if … A marketer for the American Heart Association would be responsible for their push of the message to eat foods lower in fat. When the strength provides superior and unique customer value and is difficult to imitate then the distinctive competence … An analogy to your personal wellbeing is this: What is the best way to achieve a healthy life? In an exchange, the customer wants something from the company but the company wants nothing from the customer. Although it is a long word, it is in common usage every day. In short, the ethics of sustainability provide the moral authority behind What is today's marketplace focused more on? R&D people don't understand marketing because they are too concerned with making the latest and greatest invention. The content of this field is kept private and will not be shown publicly. In moral philosophy, deontological ethics or deontology is the normative ethical theory that the morality of an action should be based on whether that action itself is right or wrong under a series of rules, rather than based on the consequences of the action. We each are inclined to favor one approach over the other. If you ask the average person, “What is marketing?,” one of the things you might hear is: a. The Psychological Insight From a $2.95 Cup of Coffee. Virtue Ethics - Develop Good Character Traits. Seldom do we use one approach exclusively. Marketing in sales and advertising 15. Learning outcomes describe the learning that will take place across the curriculum through concise statements, made in specific and measurable terms, of what students will know and/or be able to do as the result of having successfully completed a course. STP stands for selling, targeting, and positioning. You have to consider all three approaches to be a good person and do the right thing. Ethical decision making must be a cornerstone of the coming robot revolution. Ethical Orientations: Axiology. Finding the right balance within and between values. 3.1.2 Ethics for the greater good is a theory that is more focused on the outcome of your actions rather than the apparent virtue of the actions themselves. The three schools of ethics are tools for thinking about morality. The term deontology is derived from the Greek deon, “duty,” and logos, “science.”. You have probably heard a politician say he or she passed a piece of legislation because it did the greatest good for the greatest number of citizens. Maskers Versus Anti-Maskers: Who Are the Bigger Sheep? Actions aim at bringing about the greatest good for the greatest number of people. In order for Sara to best answer the question, "What do my customers want?," she should play golf and try out the equipment. The textbook will assume that _____ will be used for data intake in a company. Philosophers. The practice of the philosophy of ethics is the attempt to think carefully about ethical issues with a view to deciding how to live one's life. ... which he called “final causes”. __________ and __________ are the central players in the marketing exchange. Ethics or moral philosophy is a branch of philosophy that "involves systematizing, defending, and recommending concepts of right and wrong behavior". Get the help you need from a therapist near you–a FREE service from Psychology Today. The judgement of r… MGT503 Principles of Management - Virtual University of Pakistan Solved MCQs From Quiz # 4 MGT503 Quiz no.4. There are other ways in which moral philosophy and philosophers can be categorized, but establishing ethical theories into their three schools is a useful way to understand ethics. But good ethical judgment often requires finding the right mix for the particular circumstances at hand. The field of ethics is traditionally divided into three areas: 1.) consequentialism. Am I doing more good or harm by my behavior? Great marketing is based on sound, logical-emotional and physical-laws of human and organization behavior. Each has its limits. utilitarianism – Ethical choices that offer Deontological ethics is commonly contrasted to consequentialism, … The process orientation perspective of ethics is called ____. b. justilogical. What is marketing NOT all about? They argue that although thecategories of “men” and “women” arephysiologically distinct, the potential of feminism to liberate bothmen and wome… If your actions are inherently good, then it doesn’t matter what the outcome is — your conduct is ethically sound. Seldom do we use one approach exclusively. Teleological ethics (coming from the Greek word “telos” meaning “goal or orientation), states that all morality is simply reducible to the creation of either the good or the best consequences. Even though John was happy and Honda made a profit, this was not a symbiotic relationship. One of the factors currently stressing marketers is the pressure to show results. You'll always be a step ahead of your competition if you simply think about your profit. The social world is messy and ethics helps us muddle through. A company's marketing executives should assess the __________ in terms of a general analysis of a business problem or opportunity the company is facing. It is thus a normative or prescriptive theory: it is concerned with how people ought to behave. A new theory aims to make sense of it all. All of morality aims at the same thing but there are several basic ways to get there. Organizing the structure of a business 16. Often called the theory of value, axiology is the philosophical study of goodness or the worth of something. When the company's mind-set was, "Let's build a better mouse trap," marketers were focused on. Psychological egoism is a purely descriptive theory that purports to describe a basic fact about human nature. deontological. The philosophy is known as utilitarianism. You and readers might be interested in my book on the subject, meant to help leaders position integrity as a practical organizational strategy that incorporates ethics - http://www.integro-inc.com/About/Navigating_Integrity_Book. 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